Everyday a great number of people turn to Google, Yahoo, Bing and various other search engines to access information relating to products and services. Through entering relevant keywords, visitors are directed to the first page for searching the information required. For many websites, the first page on Google is like a’ battleground’ to get listed on the Search Engine Result Page (SERP). So, in order to get a high search engine ranking for your eCommerce website requires employing efficient SEO analysis tool.

Moreover, Organic SEO Services effectively improve the ranking of a website and enhance organic traffic through the prudent use of apt keywords and Meta tag optimization. Through paying attention to usage of target keywords, content strategy, high end quality back links and on-page optimization techniques, you can get facilitated to enhance your site’s organic search engine rankings.

Result oriented SEO services are available these days to help enhance the visibility, credibility and branding of your business process, thus leading to increased web traffic flow to your site.

The SEO service providers optimize sites to make them highly user as well as search engine friendly.

Given below are a few of the Organic SEO strategies employed by SEO service providers:

Targeted Keywords
The SEO service providers identify and target the specific keywords, using the Keyword Ranking Analysis Tool that potential clients are likely to use when they search for the product or service which the online store merchants provide. Thus targeting the apt keywords can assist in attracting the right customers too.

On-page Optimization Techniques
On-page optimisation refers to those factors impacting a website's listing in organic search engine results which are controlled by the coding of the page. This includes the actual HTML code, apt keyword placement, Meta tag and keyword density. An efficient SEO service will take care of all these aspects through applying On Page Optimization Techniques to get the desired results.

Content Strategy
There is no doubt that high-quality and search-friendly content is always the key to enhance organic SEO. The SEO content strategy includes placing appropriate keywords and valuable information for the target audience in the site’s content. Also, it is necessary to replenish the Websites with fresh content regularly to attract more traffic to the site.

High end quality Back links
Some of the ideal ways to attract high-quality back links are through adopting guest blogging and infographic distribution. The SEO service providers focus on the quality instead of quantity of back links that leads to websites with higher page rankings on SERP.

Monitoring the Rankings
The SEO Analysis Tool includes monitoring the keyword rankings and analyzing them to decide on which keywords and website traffic sources are offering benefit to the business. Through keeping a constant watch on this data, the SEO service providers help identify the customer-specific keywords and remove those keywords that are not used often from the content on the site and make the website a functionally efficient one.

You are shopping online for some very important stuff and you enter a website only to find that most of the links do not work. The links either go to an error page or go to some third party website; you are the least interested in. The frustration mounts and you probably will never try that site again. To think that could be your own website is very upsetting but all of us web users face that day in and day out. Pages do not load, links do not go through, videos do not play, images take ages to download and ultimately it creates a bad impression in your mind about the site. Hence it is very important that when you launch your own website that you have an internal link checker in place. No one wants to lose valuable customers because of links not working or the site not being user-friendly.

There are manual link checkers available but these are not very effective as it is tedious to run these tools on individual pages and check for broken or incomplete links. For businesses that manage several sites together or are constantly adding fresh content to their domains, the automatic internal link checker is a perfect tool.

The internal link checker can be made to browse through specific directories or websites on a specific schedule. This could include weekly or daily scan to make sure all links are functioning fine.

The Elite Site Optimizer is an amazing tool capable of optimizing your website to its total potential. The tool offers an extensive range of features of which Link Checker Analysis is a key feature. The Link Checker offers information about the condition and status of the large number of internal links in the website. The broken link checker gives a report of all the broken links in the website. Most of the time, because of broken links and associated errors, the webpage does not load but shows http status codes. The ESO’s integrated link checker is capable of detecting such broken links or page redirects, which show 301/302 or 404 error and several other http status codes. Hence to make sure that customers or users do not experience any inconvenience while browsing or shopping through the website, instant action is taken to solve the issue.

• The types of links include the following
• Successful Links
• Informational Links
• Redirected Live Internal Links
• Server Error Links
• Client Error Links

A summary report is also generated by the link checker analysis of the result obtained from analyzing the web links and this is given in excel or pdf format. You can also create customized reports based on your business requirements.

One fine day, on my way to work, when I was driving past a school, I saw a child waving a report card and running to his mother. A wave of nostalgia swept over me and I was reminded of my school days; the times we eagerly awaited for our report cards and the anxiety that builds within when our teacher walks into the classroom with the report cards. When I arrived to my work place and settled at my desk, I was still thinking about reports cards and how it is used in various manners in today’s business. That’s when I wrote this article.

The Purpose of Reports

What is the main purpose of the reports? To analyze the performance and know the results. Whether it is for schools or business, based on the report we get to know the results, i.e., if the result is good or bad. Then we take the necessary measures accordingly.

When it comes to eCommerce, websites or e-stores play an important role. Only by knowing the performance of your site, you can find ways to improvise the business. To completely analyze a website a good SEO Analysis Tool is required to provide different SEO reports for the site. Comparative ranking reports, Page wise rank analysis report, Link checker report, Traffic for pages, Traffic from social networks, and many other reports in addition to this will be generated by a professional SEO tool. Using these reports a site owner can know the performance of his or her website.

What a good SEO tool can do?

With the help of an expert Custom Report Generating Tool a site owner can do a comparative analysis with the competitors’ sites. This way the site can be upgraded and the issues can be fixed. A reliable SEO tool is like a teacher who estimates a particular student by testing him or her in various subjects and giving them marks or grades accordingly. A complete analysis is performed and a Site Audit Report is provided to enable SEO professionals to update the site and increase its ranking in the various search engines.

The reports are created based on:

• Location Based Keyword Ranking
• Custom Keyword Ranking
• Search Engine Based Ranking

User-friendly SEO tool:

The user or a site owner who has integrated a professional SEO tool, need not constantly keep monitoring or tracking. The reports will be downloaded as a PDF form and will be e-mailed to the site owners automatically. This way, even SEO agencies can build different SEO reports for their clients and schedule the reports on a periodic basis regularly. So, if your site is not ranked high in the SERP, no traffic is gained or the expected sales are not happening, then implements a proficient SEO tool and turn all the negatives to positives successfully.