One fine day, on my way to work, when I was driving past a school, I saw a child waving a report card and running to his mother. A wave of nostalgia swept over me and I was reminded of my school days; the times we eagerly awaited for our report cards and the anxiety that builds within when our teacher walks into the classroom with the report cards. When I arrived to my work place and settled at my desk, I was still thinking about reports cards and how it is used in various manners in today’s business. That’s when I wrote this article.

The Purpose of Reports

What is the main purpose of the reports? To analyze the performance and know the results. Whether it is for schools or business, based on the report we get to know the results, i.e., if the result is good or bad. Then we take the necessary measures accordingly.

When it comes to eCommerce, websites or e-stores play an important role. Only by knowing the performance of your site, you can find ways to improvise the business. To completely analyze a website a good SEO Analysis Tool is required to provide different SEO reports for the site. Comparative ranking reports, Page wise rank analysis report, Link checker report, Traffic for pages, Traffic from social networks, and many other reports in addition to this will be generated by a professional SEO tool. Using these reports a site owner can know the performance of his or her website.

What a good SEO tool can do?

With the help of an expert Custom Report Generating Tool a site owner can do a comparative analysis with the competitors’ sites. This way the site can be upgraded and the issues can be fixed. A reliable SEO tool is like a teacher who estimates a particular student by testing him or her in various subjects and giving them marks or grades accordingly. A complete analysis is performed and a Site Audit Report is provided to enable SEO professionals to update the site and increase its ranking in the various search engines.

The reports are created based on:

• Location Based Keyword Ranking
• Custom Keyword Ranking
• Search Engine Based Ranking

User-friendly SEO tool:

The user or a site owner who has integrated a professional SEO tool, need not constantly keep monitoring or tracking. The reports will be downloaded as a PDF form and will be e-mailed to the site owners automatically. This way, even SEO agencies can build different SEO reports for their clients and schedule the reports on a periodic basis regularly. So, if your site is not ranked high in the SERP, no traffic is gained or the expected sales are not happening, then implements a proficient SEO tool and turn all the negatives to positives successfully.